Know what you actually bought.

Andrionis Group plans, buys and runs online advertising campaigns, then measures delivery on your own domain, independently of the platform that sends you the invoice.

In most campaigns, the party being paid is also the party counting.

When you buy advertising, the company selling it also counts what it delivered. You are handed their number, you have nothing to check it against, and the invoice follows it. That is rarely dishonesty. It is the absence of a second measurement.

Andrionis Group puts that second measurement in place before the campaign opens, while it can still change how the media is bought.

What independent measurement gives you.

• Run the whole campaign.

  Planning, buying and running online advertising, end to end. Measurement is not a separate product bolted on afterwards; it is how the campaign is run.

• Count it yourself.

  Delivery is recorded on your own domain, on infrastructure the seller does not own and cannot adjust. You stop taking the number on trust and start holding one.

• See every placement.

  The individual domains and properties your ad actually ran on, listed one by one, never rolled into a channel total. A rollup is where a bad placement hides.

• Keep the evidence.

  Raw event rows stay available after the campaign closes, so any figure can be recomputed months later by somebody who was not in the room when it was produced.

How it works.

1. Instrument

   Counting starts before your first insertion order does, on your domain, on an endpoint the seller cannot see into. Setup proves the tag's cachebuster is unique on every serve: when it repeats, a cache collapses a run of serves into one event and the seller wears the shortfall.

2. Pace

   Delivery is read hourly against the daypart curve the placement actually follows, never projected from whatever the current hour shows. When a placement runs short, the question is budget cap or missing inventory, and more money fixes only one of those.

3. Verify

   A synthetic event is written through the live collection path and read back out on a continuous schedule, so a collector that has quietly stopped writing surfaces in minutes rather than at month end. Crawlers and datacenter traffic come out before any figure is quoted.

4. Reconcile

   Your count is compared against the seller's on their billing clock, not their dashboard's default view: the screen opens in local time while billing settles in UTC, and comparing the two invents a gap that was never there. Completed days only, on raw serves.

5. Report

   Every report ships with the raw event rows underneath it, and placements are listed one by one. Where your count and the seller's disagree, the report states the size of the gap and, where it can be established, the cause, including when the seller turns out to be right.

What you get.

• An independent count of your delivery, collected on your domain by infrastructure the seller never touches.
• A day-by-day reconciliation against the seller's own report, on their billing clock, with every gap itemised rather than averaged away.
• A placement-level list of the individual domains and properties your ad actually ran on.
• The evidence trail behind all three, kept past the invoice: the raw event rows, the filters applied to them, and the integrity checks that were running while the data came in.

What we don't claim.

An independent count lands below the seller's almost every time, and both numbers are usually partly right. Ad blockers stop a share of tags from ever firing, and a reader who leaves before the page finishes loading was served an ad your collector never hears about. A gap of that kind is the normal condition of a healthy campaign rather than evidence of misreporting, and it is not money owed. Andrionis Group will tell you so, which is most of the time.

The independent count is for the other case: a gap that opens on one placement and not the others, or widens on a particular day, or moves when nothing about the buy moved. Those are worth an invoice conversation, and the evidence trail exists so that conversation can be had with rows rather than adjectives. Anyone who tells you their number is the true number is selling you their dashboard in place of the seller's.

Start a conversation.

Tell us what you are planning to run, and what you are currently being asked to take on trust.